Pinterest Analytics Export

Your Audience Interests
& Demographics

A full breakdown of categories, interests, demographics, and device data for your Total and Engaged audiences — exported April 19, 2026.

26 Categories
150+ Interests
66.7% Female (Total)
25–34 Top Age Group
Demographics — Total vs Engaged Audience
Gender
Female66.7% / 68.5%
Male27.0% / 25.4%
Unspecified6.3% / 6.0%
Age
18–2428.7% / 29.8%
25–3430.6% / 30.6%
35–4413.9% / 13.4%
45–494.4% / 4.2%
50–543.3% / 3.1%
55–645.0% / 4.7%
65+2.8% / 2.6%
Device
Android Mobile43.8% / 45.4%
iPhone37.3% / 39.5%
Web15.2% / 15.0%
Mobile Web10.2% / 8.4%
iPad4.4% / 4.8%
Android Tablet2.6% / 2.7%
Top Metros (Total / Engaged)
New York5.5% / 5.5%
Los Angeles4.6% / 4.7%
Chicago2.5% / 2.5%
Dallas–Ft. Worth2.3% / 2.3%
Washington, DC2.1% / 2.1%
Atlanta2.1% / 2.1%
Philadelphia2.1% / 2.1%
Seattle–Tacoma1.8% / 1.8%
Phoenix1.7% / 1.7%
Boston1.6% / 1.6%